Nordstrom – Nordstrom- Group 4

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Module 1

1. Present a quick historical past of the corporate

In 1901, Nordstrom was based as a shoe firm by John. W. Nordstrom and Carl Wallin in downtown Seattle. John Nordstrom’s method to enterprise was to supply distinctive service, choice, high quality, and worth. In 1928, John Nordstrom retired and offered his share of the corporate to his first two sons. By 1960, the downtown Seattle store had change into the biggest shoe retailer in all the United States and, with eight places all through Washington and Oregon, Nordstrom was the biggest impartial shoe chain within the nation. In 1963, Nordstrom bought Finest Attire to enterprise into the ladies’s clothes market, and, by 1966, Nordstrom entered the lads’s and kids’s clothes markets.

In 1971, Nordstrom went public and the corporate was renamed Nordstrom Inc. and reached $100 million {dollars} in annual gross sales throughout the subsequent two years. In 1973, Nordstrom Inc. launched the Nordstrom Rack, a clearance outlet for the complete line shops. Nordstrom launched their first retailer in Virginia in 1988.

At the beginning of the brand new millenium, Nordstrom entered a number of strategic alliances with upscale European retailer Façonnable, bought minority pursuits in luxurious vogue retailer Jeffrey, and purchased on-line non-public vendor Hautelook. In 2011, the corporate achieved all-time report gross sales of $10.5 billion. In 2012, Nordstrom bought Topman and Topshop to change into the one retailer in the USA to carry these two British manufacturers. Nordstrom at present operates 261 shops situated in 35 states.

3. What’s the principal enterprise mannequin of the agency? (How does the agency profit from its income?)

The agency has two profit-generating segments, retail and credit score. Within the retail section, Nordstrom has 117 branded shops, 121 “Nordstrom Rack” low cost shops, a clearance retailer, a non-public sale subsidiary “HauteLook,” and varied different retail channels. Nordstrom prides itself in offering high-quality model title attire, equipment, cosmetics, and sneakers for males, ladies, and kids, and it focuses on creating distinctive customer support and expertise.

Within the credit score section, Nordstrom has its personal federal financial savings financial institution, by means of which it supplies a non-public label bank card, two Nordstrom VISA bank cards, and a debit card. Nordstrom generates revenues by means of finance costs on these playing cards and avoids some charges incurred by clients who use third-party playing cards.

5 forces evaluation:

Medium to low
Sturdy labels however many provider manufacturers (together with Nordstrom’s personal non-public label)
Risk of New Entrants:
Sturdy contracts with suppliers which can be exhausting and costly to mimic.
Sturdy established model title.
Comparable merchandise at cheaper value
Consumers: Reasonable
Many consumers
Arrow Info Paradox
The rivalry amongst current rivals:
Nordstrom is competing with:
Mid-tier malls (Macy’s, Dillard’s)
Luxurious retail business (Saks fifth Avenue)
Low cost retail business (Kohl’s)

PESTEL Evaluation:

Political- charging larger costs for merchandise
Financial- dangerous occasions — individuals purchase at cheaper locations. should make it possible for clients come again
Socio-cultural; luxurious retail shops for value insensitive clients and Nordstrom Rack for value delicate clients
Expertise- essential bc of the database, web site (buy merchandise utilizing Nordstrom web site)
Ecological/environment-EPA rules
Authorized-US labor, manufacturing rules

Module 5

1. Primarily based on info within the annual reviews or revealed on the agency’s web site, summarize what the agency views as the explanations for its successes (both previous or anticipated sooner or later). Seek for each quantitative and qualitative success components supplied within the report

Nordstrom’s administration usually attribute their “Buyer-Centric” model of operations as their foremost driver of success. Trade vast, rivals attempt to replicate their give attention to creating and sustaining buyer relationships. Whether or not its workers writing thanks notes to clients or customer support representatives being accessible from 7:00 AM to 1:00 AM, Nordstrom makes each effort to go above and past expectations.

As their quickest rising section, Nordstrom continues emphasizing the significance of growing their on-line presence. Offering the identical high quality buyer expertise on-line has been their largest concern, prompting investments of their web site and cell purposes in addition to rising the pace of fulfilment and product supply. These investments have pushed direct channel development of 37% on prime of final years 29%.

2. Does the agency appear most centered on the financial, accounting, or shareholder perspective of its aggressive benefit? Give quotes or info from these sources to assist your view

In response to the annual reviews, Nordstrom appears most centered on the shareholder perspective of its aggressive benefit. The corporate makes a robust level of displaying how dedicated to the shopper it’s, nonetheless on the finish of the day it’s all with the shareholder’s finest curiosity in thoughts.

On the 2012 Annual Report chairman Enrique Hernandez, Jr. discusses the corporate development and dedication to fixed enchancment and customer support, nonetheless he says, “all through, our firm has not overlooked working ideas and has continued to take care of an awfully sturdy steadiness sheet.”

He ends his observe by saying, “With steadfast dedication to enhance service, the strongest potential values and unmatched aggressive spirit, we’re assured Nordstrom can proceed to create shareholder worth by elevating the shopper expertise.”

3. Many companies at the moment are together with annual company social accountability (CSR) reviews on their web sites. See whether or not your agency does so. If it doesn’t, are there different indications of a triple-bottom-line method, together with social and ecological parts, within the agency’s methods?

Nordstrom has a “Nordstrom Cares” part of the web site, which options a lot of its CSR initiatives—together with neighborhood scholarships, environmental accountability, human rights consciousness, animal welfare, and investments in its workforce to allow them to achieve expertise to reach and out of the office. For instance, the positioning explains its requirements for the manufacturing of fur merchandise in addition to its animal testing insurance policies.

Module 6

1. Does your chosen enterprise have differentiated services or products? If that’s the case, what’s the foundation for this differentiation from the competitors?

Nordstrom has differentiated services and products. The premise behind Nordstrom’s differentiation, notably in companies, is that Nordstrom fosters an organization tradition that’s based mostly on constructing an distinctive buyer expertise when getting into a Nordstrom retailer. Moreover, for merchandise, Nordstrom differentiates its merchandise by providing a wide array of trendy high-end high quality clothes.

6. In Chapter 3, we recognized strategic teams within the business related to your agency. Evaluate the companies listed in the identical strategic group as your chosen agency. See if there’s a similarity with the generic enterprise technique utilized by every. In most strategic teams, there can be market and a few technique similarities throughout the companies.

-Macy’s: tailor-made merchandise assortment and buying expertise in line with location of retailer and the world’s native Macy’s client
-Bloomingdale’s: High quality, creativity, uniqueness. Service, choice & vogue
-Sak’s Fifth Avenue: “excessive efficiency retailer”. Core competencies: high-speed execution, absolute accountability → highest efficiency, all-star gamers, private integrity

-Neiman Marcus: heritage and fame of customer support,
-Barney’s New York: distinctive high quality, “style, luxurious & humor”

7. What strategies do it’s a must to enhance the agency’s enterprise technique and strategic place?


-Increase internationally
-Nordstrom Luxurious-Greater finish nordstrom line to compete with Saks
-Enhance interactions with Nordstrom App to compete with different clothes shops and foster the personalised buying expertise
-Improve Advertising and marketing-see if business advertising bills are larger than Nordstrom’s
-Purchase one other firm (presumably Jcp or a part of)
-Increase scope of merchandise or enter completely different business

Module 4

1. An excellent place to start out with an inside agency evaluation is to catalog the property a agency has. Make a listing of the agency’s tangible property within the agency. Then, make a separate checklist of the intangible property you’ll be able to establish.

– Nordstrom’s Tangible Belongings:
Shops (Owned and Leased) (Nordstrom, Nordstrom Rack, Final Likelihood, Jeffrey, treasure&bond)
Retailer atmosphere (format and fixtures)
Monetary property
Bodily property comparable to pc programs
Achievement Heart (Cedar Rapids, Iowa)
Federal Financial savings Financial institution, Nordstrom fsb
Staff (~61,000+)(most non-union)

– Nordstrom’s Intangible Belongings:
139 Logos, together with retailer names
Loyalty and Coaching Packages
Liberal return, delivery insurance policies
Provider relationships
Buyer satisfaction
Producer relationships for personal label merchandise
Excessive degree of customer support (offering clients with a singular buying expertise)
Company Tradition
Human and organizational capital: teamwork, management
On-line gross sales channels ( and many others.)
Info Methods infrastructure: Database (buyer title, telephone quantity, tackle, buy historical past, e-mail account and many others.) – referred to as Private E book

2. Now lengthen past the asset base and use the VRIO framework to establish the aggressive place held by your agency. Which, if any, of those assets are useful in sustaining the agency’s aggressive benefit?

Useful resource:
Retailer/retailer atmosphere: priceless, considerably uncommon, considerably expensive to mimic, organized to seize worth. (Sustained aggressive benefit)

Web site: priceless, NOT uncommon (aggressive parity)

Customer support insurance policies: priceless, considerably uncommon, expensive to mimic, organized to seize worth. (Sustained aggressive benefit)

Federal financial savings financial institution/credit score system: priceless, NOT uncommon (aggressive parity)

Merchandise Stock: priceless, considerably uncommon, expensive to mimic, organized to seize worth (Sustained aggressive benefit)

4. Use the strategic exercise system framework to diagram the essential and supportive actions the agency has which can be key to delivering and sustaining the agency’s worth proposition


Module 7

1. The place is your agency’s business on the life cycle as proven in Exhibit 7.2?

The high-end clothes business is on the maturity stage within the product life cycle. At this stage, the high-end clothes business is at its largest measurement and there may be excessive aggressive depth throughout the business. Inside this business, Nordstrom is making an attempt to take care of their sturdy strategic place with an integration technique and the market development has typically slowed. Most of Nordstrom’s consumers are late majority consumers making alternative purchases or repeat purchases.

2. What’s the dominant technological design of the business by which your agency is primarily situated?

Creating and efficiently leveraging the know-how at their disposal is definitely on the entrance of executives minds at Nordstrom. As we speak, E-Commerce is at present their quickest rising line of enterprise and so they proceed making investments in web-customer interplay and checkout in addition to the pace of order fulfilment and supply. Nordstrom can be a number one retailer in digital pockets know-how.

5. What’s the position of requirements within the focal business?
In response to Nordstrom’s monetary reviews:
“We’re topic to sure legal guidelines, litigation, regulatory issues and moral requirements, and our failure to adjust to or adequately tackle developments as they come up might adversely have an effect on our fame and operations.
Our insurance policies, procedures and practices and the know-how we implement are designed to adjust to federal, state, native and overseas legal guidelines, guidelines and rules, together with these imposed by the SEC and different regulatory companies, {the marketplace}, the banking business and overseas nations, in addition to accountable enterprise, social and environmental practices, all of which can change every so often. Vital legislative modifications, together with people who relate to employment issues and well being care reform, might affect our relationship with our workforce, which might improve our bills and adversely have an effect on our operations.”

Module 9

1. Has your agency participated in any mergers or acquisitions prior to now three years? What was the character of those actions? Did they end in a consolidation of rivals?

The one main merger/acquisition Nordstrom has been concerned in just lately was with the acquisition of HauteLook in 2011. Relating to the deal, Nordstrom mentioned “acquisition will allow Nordstrom to take part within the fast-growing non-public sale market and supply a platform to extend innovation and pace in the best way it serves clients in all channels.” Within the press launch, Nordstrom additionally talked about transferring past its roots of the in-store expertise, with Hautelook making the transition to on-line simpler. Hautelook was acquired for $180 million in Nordstrom inventory, with sure stipulations.

2. Analysis what strategic alliances your agency has entered prior to now three years. If there are a number of of those, select the three you establish as an important for additional evaluation. Primarily based on firm press releases and enterprise journal reviews for every alliance, what do you discover to be the principle purpose the agency entered these alliances?

1.) Shoefitr partnership: Nordstrom touts Shoefitr’s 3D imaging software program as an essential piece of the net shoe-buying expertise, and shortly built-in the know-how into after asserting the deal, which included an funding in Shoefitr by Nordstrom. Attributable to Nordstrom’s beginnings as a shoe retailer, its management takes nice pleasure in promoting sneakers and desires to make the net shoe-shopping as near the in-store expertise as potential.
2.) Bonobos: Bonobos, one of many largest vogue ecommerce websites for males within the nation, has grown shortly during the last three years, and Nordstrom in 2012 led a minority funding spherical in Bonobos to convey its merchandise to some brick-and-mortar Nordstrom shops. Bonobos will profit from increasing past on-line companies, however the funding permits Nordstrom to realize higher entry to applied sciences utilized by a really profitable ecommerce model.
3.) GQ: Nordstrom and GQ entered into an Built-in Multimedia Technique settlement in 2012 that allowed Nordstrom to function GQ editorial content material on The deal offers Nordstrom’s merchandise higher credibility amongst GQ readers whereas reminding Nordstrom consumers GQ’s experience in model.

3. Do you suppose every of the three alliances achieves the unique intent, and subsequently is profitable? Why or why not?

It’s price noting that each one three of the aforementioned partnerships replicate Nordstrom’s higher consciousness of and want to enhance the net buyer expertise. The Shoefitr deal is an effort by Nordstrom to make the net buying course of mimic that of in-person as a lot as potential, which seems to be a worthwhile funding. With the Bonobos deal, each Nordstrom and Bonobos profit from reciprocal synergies—Bonobos has experience in ecommerce, and Nordstrom is an professional in bodily commerce. Each side want this partnership to be able to develop into one another’s areas of experience, and Nordstrom is sensible in acknowledging a rising market chief in menswear ecommerce. Likewise, the GQ partnership offers higher range of participating content material that reminds the buyer of the excessive worth of merchandise offered by means of Nordstrom. Nonetheless, GQ might doubtlessly level the buyer within the route of the suppliers as a substitute of Nordstrom, which is problematic, so this partnership is simply profitable for Nordstrom with cautious monitoring of web site content material and language.

Module 8

1. Draw out the vertical worth chain to your agency’s business. Checklist the main companies in every essential exercise alongside the chain. Be aware {that a} agency’s title might seem a number of occasions within the worth chain. This means some degree of vertical integration by the agency. In case your agency is in many various industries, then select the dominant business or the one which intrigues you essentially the most and use solely that one for this evaluation.

2. Is your agency vertically built-in? If sure, does can be make use of taper integration?

Sure, Nordstrom is vertically built-in as a result of it participates in multiple business worth chain exercise. Nordstrom doesn’t conduct all actions throughout the boundaries of the agency such because it doesn’t manufacture its personal cloth (totally vertically built-in) however participates in solely restricted phases of the business worth chain comparable to manufacturing, retailing and after-sales companies, Nordstrom is vertically disintegrated.
Tapered integration is partial integration (not full vertical integration). With a view to make use of tapered integration the agency has to each make and purchase comparable merchandise/companies. Nordstrom is backwardly built-in as a result of it manufactures a few of its merchandise however it additionally buys/sells comparable merchandise from different suppliers by means of contracts, thus Nordstrom employs tapered integration.

3. Are any of the vertical worth chain operations off-shored? If that’s the case, checklist a few of the execs and cons of getting this a part of the worth chain outdoors the house nation.

Sure, some Nordstrom merchandise are manufactured off-shored comparable to in Malaysia. Nordstrom carries small % of American made clothes.

availability of cheaper labor whereas not comprising on the standard of merchandise
elevated efficiency- outsourced distributors might have higher technical experience than the outsourcing agency/ specialised companies resolve issues extra shortly
time- outsourcing offers extra time to the outsourcing agency to give attention to its core enterprise
if the factories within the dwelling nation go on strike, normally the companies overseas is not going to be affected
no have to put money into know-how and infrastructure
no have to pay wage taxes of workers

lack of confidentiality- danger of sharing confidential info to a 3rd celebration
lack of flexibility
a number of jobs have been misplaced within the dwelling nation to the cheaper labor abroad
issues with high quality if the outsourcing agency is inexperienced or doesn’t make a lot effort in manufacturing. this might result in decrease productiveness, lack of high quality and clients’ dissatisfaction
exhausting to handle the offshore agency
authorized issues, cultural points, poor communication
further prices comparable to prices incurred whereas signing the contract

4. Use the previous vertical worth chain to establish the company technique of the agency. In different phrases, the place throughout the business has the agency chosen to compete? Primarily based on the place it competes, describe what you now see as its company technique.

Nordstroms company technique is to distinguish themselves from rivals by providing superior customer support and product high quality. Through the years they’ve expanded as alternatives have change into accessible, each geographically and within the retail provide chain. On the flip of the century that they had no bodily presence outdoors the U.S. and really minimal on-line presence. By means of steady enlargement they’ve tremendously enlarged the variety of clients who will be served in-store whereas concurrently increase their on-line enterprise for these but unreached. Nordstrom will proceed rising wherever they see alternatives, pushing out suppliers all all through the worth chain in the event that they imagine it can permit them to supply higher high quality merchandise and customer support.

5. In module 2, you have been requested to establish the mission and main objectives to your chosen firm. Return to that info now and examine the mission and objectives to what you could have discovered as the company technique. Are the mission, aim, and company technique in alignment? do you see any holes or conflicts amongst these three parts? Are you able to relate the efficiency of the agency to this discovering in any method? (If all three are constant, is that this a well-performing unit?) If there’s a battle between the company technique and the mission, does this lack of alignment contribute to efficiency issues? Why or why not?

Nordstrom’s aim: Present the very best service to each buyer, day-after-day, one interplay at a time.
Nordstrom’s mission: Assist and equip workers with all of the coaching, assets and high quality merchandise crucial to satisfy their aim.
Nordstrom’s company technique: Differentiate themselves from rivals by providing superior customer support and product high quality.

In Nordstrom’s case all three are in close to good alignment. Because the wants of their clients change, Nordstrom adapts and expands to be able to obtain their aim. Examples of this may be seen within the improvement of their E-Commerce and Canadian companies. In previous years their success has been a direct results of their capability to adapt to buyer wants shortly and successfully. This can proceed to be the dominant issue affecting Nordstrom’s future revenues.

Module 10

1. Would your agency’s services or products must be modified or marketed completely different if it expanded past the house nation?

Nordstrom’s product must modified or marketed otherwise if it have been to develop in areas outdoors the host nation. For Nordstrom, they primarily carry manufacturers which can be European influenced, so in the event that they have been to develop to nations in Europe, they must adapt a localization technique and alter their product line. Nonetheless, one in all their sustainable aggressive benefits is having the ability to handle their stock very nicely, and that facet of the enterprise shouldn’t change. They’ve a enterprise mannequin that enables them to be environment friendly and worthwhile and that shouldn’t be altered when transferring overseas. Moreover, their service shouldn’t be modified resulting from their excessive success in the USA and customer support is one the core strengths of the corporate that ought to not must be modified to suit with a tradition.

2. Does your agency have the potential to entry bigger markets by increasing internationally? Does it have the opportunity of decreasing enter components with such enlargement? Please clarify why or why not.

The agency does have the potential to entry bigger markets by increasing internationally. It will have the ability to take capabilities it has by increasing up north into Canada and presumably South into Mexico. Nonetheless, there may be uncertainty concerning an enlargement into Asia or Europe as a result of a lot of their stock administration capabilities comes from their strategic community in the USA. Moreover, one facet of their enlargement they’ve to investigate is the acceptance of their merchandise and in the event that they have been to maneuver into Europe or Asia, they must alter their product resulting from their excessive want for native responsiveness. Nordstrom wouldn’t expertise a lot economies of scale or decreases to enter components as a result of they must make investments a excessive preliminary outlay to develop the infrastructure wanted for the European and Asian markets. Nonetheless, in the event that they have been to develop solely to both Canada or Mexico, then they’d positively expertise economies of scale and moreover improve revenues resulting from a brand new income stream.

Module 11

1. Out of your data of the agency, establish a significant strategic change the agency ought to significantly take into account. Briefly describe what the aim of the initiative is for the group.

Nordstrom is at present dealing with an issue of disintermediation, by which suppliers and producers are going round Nordstrom as a retailer, and as a substitute promoting on to the buyer by means of their on-line shops. Because of this, Nordstrom ought to significantly take into account a significant strategic change by offering incentives to encourage in-store and on-line buyer loyalty packages, whereas on the similar time bettering and growing aggressive in-house manufacturers. The aim of this incentive is to step by step (over a span of possibly 5-10 years) revise its present enterprise mannequin, from only a retailer, to a producer as nicely. The initiative is a two-part plan. It features a brief time period plan of selling and growing in-house manufacturers whereas offering incentives comparable to loyalty packages, shock reductions, and price-matchings, which might go on for 2-Three years. Afterwards, there can be a higher give attention to promoting the Nordstrom in-house manufacturers and a continued improvement of these manufacturers till they are often leveraged sufficient and Nordstrom doesn’t must rely as strongly on its provider relations. This plan, over the course of about 10 years, ought to overcome the issue of disintermediation that Nordstrom and plenty of different division and retail shops are dealing with right this moment.

2. Work your method by means of the six phases in Exhibit 11.12 answering as lots of the questions as you’ll be able to for the proposed strategic change. As you develop the mission plans with specifics for every of the phases, the plan ought to present flexibility, permitting for surprising contingencies to emerge.

Implementation Framework
Stage 1: Folks, expertise & organizational tradition
The strategic initiative needs to be carried out as quickly as potential, though actual beginning dates are versatile.
Company Nordstrom prime administration must implement this plan, though it will require present process main strategic analyses, and main retailer and departmental administration modifications inside
Company Nordstrom wants to speak with all of its managers, supervisors and workers what the modifications suggest and might want to present new coaching
Nordstrom will probably want to rent new individuals for the event/enchancment of in-house manufacturers, along with conserving the present workers, who will work on the incentives and loyalty packages
Nordstrom needs to be organized in a Multidivisional (M-form) construction due to its completely different elements (Nordstrom, Nordstrom Rack, Hautelook, and many others)
Stage 2: Organizational tradition
A very open-minded, versatile, devoted and confidential firm tradition is required to be able to efficiently implement this plan, as a result of many particulars must be reworked all through the implementation course of.
Nordstrom already has this sort of firm tradition, however should guarantee the present values and norms additionally work collectively to make sure a profitable implementation of the brand new enterprise technique.
Stage 3: Reward system
Implement a stronger reward construction for R&D workers quite than simply front-line customer support representatives to foster motivation and innovation of Nordstrom in-house merchandise and types.
Stage 4: Useful resource necessities
Main monetary investments in R&D can be required to be able to enhance upon current in-house manufacturers and to develop new aggressive ones. Funding in amenities for manufacturing may even be wanted.
Nordstrom is ready to make this funding from its Money on Hand
Stage 5: Supporting actions
The agency already has lots of the capabilities wanted, in addition to a robust and devoted staff of workers and prime administration, all engaged on the identical web page as an ideal match within the Nordstrom firm tradition.
New insurance policies about model administration must be included into the corporate tradition, in addition to new insurance policies concerning the brand new loyalty and price-matching packages.
The implementation of the technique would require the service of consultants to elucidate the small print of every implementation step to prime administration. Consulting can be crucial as a result of prime administration could also be very set on their methods of operating the enterprise and will doubtlessly miss out on figuring out alternatives and/or defining reasonable objectives for the implementation of the brand new technique.
Stage 6: Strategic management
Implementation would require flexibility from present management however is not going to require a big inflow of out of doors management.
These strategic leaders will largely be the present prime administration staff, with some new hires that may herald a brand new set of expertise for correct administration of brand name improvement.
Along with hiring some new leaders, Nordstrom must give attention to retraining its present leaders on the brand new technique of in-house model improvement, to allow them to in flip retrain their workers on learn how to higher promote their in-house manufacturers over these of suppliers.

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