Most of my favourite purchases have come from leaping on a hype bandwagon. I lastly caved and acquired Allbirds sneakers final 12 months and—shock!—they’re now my favourite footwear. I purchased Out of doors Voices’ color-block 7/eight leggings after seeing so many fashionable girls carrying them round New York. I even personal that one Amazon coat. Hardly ever is it that I discover one thing by myself solely to appreciate it is already a cult favourite. However that is precisely the case with my beloved Longchamp Le Pliage tote bag.
It was, initially, a sensible buy. I had simply began my freshman 12 months of faculty, and I wished to improve my JanSport backpack from highschool for a extra grown-up bag. I did a deep dive on tote baggage, which lead me to the Le Pliage, a roomy nylon bag with leather-based straps and a single facet pocket. It match my books, my laptop computer, and my make-up case—good. The leather-based envelope closure, gold buttons, and brand zipper gave the in any other case plain bag the slightest contact of magnificence, which was a plus. Right here, I believed, was a bag that regarded timeless however was purely helpful.
Regardless of all my analysis, I did not notice on the time the worldwide fan base Longchamp’s Le Pliage had. It was solely as soon as I began carrying it that I seen it in every single place—on my faculty campus, on the bus, in international nations. It felt as if I had entered a secret society, linking me to a number of thousand tote carriers who have been clued in to the magic of this extremely plain bag.
Because it launched within the nineties, Le Pliage has been considered one of Longchamp’s best-selling baggage. In 2017, Enterprise of Trend reported that the model offered 11 per minute. A consultant for Longchamp confirmed to Glamour that it has offered greater than 30 million of Le Pliage totes up to now.
A part of its reputation may be attributed to its movie star followers. Kate Middleton famously carried Longchamp’s tote within the early aughts. (She nonetheless carries them because the Duchess of Cambridge.) It has been noticed on the shoulders of It ladies like Alexa Chung and Kendall Jenner. (The latter acts because the face of the model.) Even Meghan Markle—lengthy earlier than she was linked to Prince Harry—was photographed with it slung over her shoulder.
There’s extra to its attraction than A-list sightings. Le Pliage is without doubt one of the extra accessible baggage offered by a designer model. The small nylon totes begin at $125; the massive ones can go as much as $190. It is stocked in all the main shops (Nordstrom, Bloomingdale’s, Neiman Marcus) and on Amazon. (On all these websites, evaluations quantity within the lots of and are overwhelmingly optimistic. It is pretty widespread for patrons to report that they personal two or three.)
In the course of the Nordstrom Anniversary Sale, there’s even a extra luxe leather-based model and an even bigger expandable model discounted proper now.
“The Longchamp Le Pilage is an iconic bag that’s timeless and appeals to all ages,” says Erica Russo, Bloomingdale’s vice chairman and trend director of magnificence and equipment. “Our buyer loves the bag for its performance, vibrant colours, and stylish styling.”
Go to Longchamp’s Instagram and you will see that widespread attraction in motion. For teenagers and younger adults, it is among the many inexpensive but high-quality baggage which might be a primary designer buy; for folks far into their careers, its measurement makes it best for carting provides to work or journey requirements on the highway.
Akari Furukawa, a university pupil in Cambridge, Massachusetts, owns three Le Pliage baggage, two medium and one giant. “I wanted a bag that may match my 12-inch Macbook, ebook, and agenda, whereas being refined sufficient to be carried in formal settings in addition to informal on a regular basis use,” she says. “I noticed this bag in a division retailer, and I believed it was completely excellent for what I would like.”
Blogger Carly Heitlinger remembers shopping for her first Le Pliage 10 years in the past. She’s featured it on her website a number of instances, and nonetheless will get questions from her readers about whether or not they need to purchase their very own. “I feel seeing me model Longchamps through the years and having them seem on my weblog with numerous outfits—the whole lot from a work-inspired look to an informal outfit as a vacationer in Paris—actually exhibits off its versatility,” she says. “They’re really traditional baggage. And so they’re useful.”
Six years after buying my first Le Pliage, I’ve grown my assortment: I now personal one in navy (a present from a household buddy) and one in black (a present to myself after a visit to Paris final fall). It is the bag that carries my laptop computer to work, and my weekender once I’m heading out of city for a fast journey. The easy, logo-free design matches the whole lot I personal. And with its weather-resistant coating, I do know it is sturdy sufficient to take wherever.
Whereas I’ve a handful of different totes in my closet, I attain for Le Pliage greater than some other. I feel Heitlinger sums up my and so many different’s loyalty to the nylon bag greatest: “Whereas different baggage could also be seen as classics, there’s one thing timeless and unassuming a couple of Le Pliage.” And that makes it the form of tote I am going to at all times have in my closet.
Halie LeSavage is the style affiliate at Glamour. Comply with her @halielesavage.
Initially Appeared on Glamour